We like to think that we do Instagram pretty well (you can check that out here), but we wanted to use this article to shine a light on the profiles that have kept us scrolling in 2024 - and who you should be following in 2025.

After going through a really tough time with her health, Kylie got the surprise of a lifetime when we convinced her favourite singer to appear in a flash mob for her!

When you’re sitting around a table in your marketing meeting, we get that surprise dance stunts may not be the first thing that comes to mind when it comes to brand awareness.

But we’re here to tell you why they should.